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Some members may have been hurt in the past; others may lack confidence.
You must be capable of creating a welcoming environment, which doesn’t pre-judge and allows users to express themselves. We have to be conscious of the people who are going to be using it from the other end, the sort of concerns they have, that they want to portray themselves in a good way.
"Facebook technically could be the world's largest dating site.
And if you look at these new players, they're taking advantage of the fact that they have this fabulous universe of people." Facebook revolutionized the web by replacing screen names with real names, and now online dating startups are following suit with features that eliminate anonymity.
You need to be able to put yourself in the user’s shoes; what will they be looking for from your dating site? And, if they’re slightly self-conscious, what sort of functions will ensure they feel comfortable chatting to complete strangers online?
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So, in the long term, an online dating business definitely favours people who are experienced in IT and web building.
You’ll also need to be the kind of person who understands what members will want.
Online dating services such as the and are looping singles' friends into the matchmaking process in an effort to connect people to each other's acquaintances and keep suitors from weaving the kind of elaborate fictions that characterize many profiles on traditional dating sites.
"Facebook has created a shift from online dating to social dating," said online dating expert Julie Spira.